Why Personalization and First-Party Data Are Critical for SEM in 2026 Read More @ https://www.techdogs.com/td-articles/techno-trends/top-search-engine-marketing-trends In 2026, Search Engine Marketing is being reshaped by AI-powered search, generative assistants, voice and visual search, and an emphasis on trust, authenticity, and first-party data. To stay visible and effective, marketers must move beyond traditional SEO/SEM tactics: optimize for AI and conversational search, personalize experiences, leverage user-generated content, and build real authority. This new era rewards value, relevance and adaptability over keywords and clicks.