Impulse Ice Cream Purchases on the Rise: Understanding the Factors...

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2025-10-17 06:42:19

Impulse Ice Cream Purchases on the Rise: Understanding the Factors Driving Spontaneous Dessert Choices

Ice cream has long been a treat that evokes joy and indulgence, but recent trends indicate a significant rise in impulse purchases. Shoppers are increasingly making spontaneous decisions at stores, cafes, and dessert counters, driven by factors such as packaging, flavor innovation, and in-store experiences. Understanding these dynamics is key for brands looking to capture consumer attention and...

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