Demand Surge for Premium Lager in Japan Amid Craft Beer Expansion...

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2026-05-06 17:21:16

Demand Surge for Premium Lager in Japan Amid Craft Beer Expansion and On-Trade Revival

NEWARK, Del., USA | May 6, 2026 — According to Future Market Insights (FMI), the premium lager market in Japan is witnessing steady expansion, driven by rising consumer preference for high-quality alcoholic beverages, increasing demand for craft beer experiences, and strong on-trade consumption across bars, restaurants, and hospitality venues. The shift toward premiumization, where...

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