The Role of First-Party Data in Connected TV Advertising

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2026-04-02 05:59:05

The Rapid Rise of Connected TV in the Digital Era The evolution of connected TV has fundamentally transformed how audiences consume content, shifting away from traditional broadcasting toward internet-driven viewing. A smart TV, integrated with high-speed connectivity and app ecosystems, now acts as the central hub of home entertainment. With the surge of OTT streaming, viewers increasingly...

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