Why Do Some Book Marketing Campaigns Fail

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2026-02-12 18:47:20

Even the most well-written books can struggle if the marketing behind them falls short. In 2023, the self-publishing market surpassed 1.3 million new titles annually, yet only a fraction of these books generate substantial sales. Many campaigns fail not because the writing lacks quality but because marketing strategies are misaligned with audience expectations, resources, and timing. Analyzing...

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