Digital Charity: The Ethics of Live Stream Gifting in the Creator...

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2026-01-21 06:10:19

Digital Charity: The Ethics of Live Stream Gifting in the Creator Economy

In the rapidly evolving landscape of the creator economy, platforms like BIGO LIVE have redefined the relationship between performers and their audiences. Unlike traditional media, where revenue is often hidden behind corporate paywalls or advertising contracts, live streaming introduces a more direct and intimate financial model: real-time gifting. Often framed as a form of "digital charity"...

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