Why Vermeil in Gold Is Replacing Traditional Gold Jewellery for Gen Z

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2026-06-09 10:23:58

Every generation has its own fashion favorites. While previous generations often viewed jewellery as an investment reserved for weddings and special occasions, Gen Z sees jewellery differently. For today's young consumers, jewellery is a form of self-expression, personal branding, and everyday styling. It needs to be versatile, trendy, and wearable—not locked away in a jewellery box...

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